The Debrief from Hell

The Debrief from Hell

You’re sitting across the table from your client, pleasantly chatting about the event you produced for them two weeks ago. You’ve got lots of ideas on how to make it even better next year, and are even thinking about whether you should raise your fee next time, when your lead client contact drops the bomb on you…

When Content Is Everywhere, Curation Is King

When Content Is Everywhere, Curation Is King

Twenty years ago, if you wanted to see an expert speaker in your field give a presentation, you had to go to an industry conference.  Likewise, if you wanted to read about new ideas you had to subscribe to a trade magazine.  There were really…

Giving Free Advice to Win New Business

Giving Free Advice to Win New Business

A few people are going to steal your ideas.

Not a lot, and certainly not as many as people might think, but a few will.  Yet whatever that number is, it pales in comparison to the number of people who will hire you, recommend you, and rave about you as a result of…

The Hollywood Staffing Model

The Hollywood Staffing Model

When they make a movie in Hollywood (or anywhere, really), nobody who works on the film is a permanent employee. Everyone is brought in, often as independent contractors, for a fixed amount of time until the movie is finished. Then they all go…

The Rise of Event Planner 3.0

The Rise of Event Planner 3.0

Most event planners go through their careers reacting to assignments given to them by their bosses or clients. Someone says, “We’re doing an event. Here are the details. Go work your magic.” And to be fair…

The Best Way To Sell – Don’t

The Best Way To Sell – Don’t

For all the event industry salespeople who have either heard the discussions about enhancing the attendee experience or are living on another planet, here’s a selling idea to truly enhance the attendee experience: don’t sell them. Ok, then what…

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