PCMA Institute Blog

If you were Mr. Spock, the logic-driven Vulcan with the pointy ears on Star Trek, you’d probably make some very logical conclusions about our society based on your observations.  Any on many of them, you’d be dead wrong.  Pro football games, like the meetings…

You’re in charge of the annual (insert your event here).  It’s long since become a staple of your organization’s calendar, the event around which everyone plans their schedule.  It takes up several months…

You’re sitting across the table from your client, pleasantly chatting about the event you produced for them two weeks ago. You’ve got lots of ideas on how to make it even better next year, and are even thinking about whether you should raise your fee next time, when your lead client contact drops the bomb on you…

Twenty years ago, if you wanted to see an expert speaker in your field give a presentation, you had to go to an industry conference.  Likewise, if you wanted to read about new ideas you had to subscribe to a trade magazine.  There were really…

When they make a movie in Hollywood (or anywhere, really), nobody who works on the film is a permanent employee. Everyone is brought in, often as independent contractors, for a fixed amount of time until the movie is finished. Then they all go…

Most event planners go through their careers reacting to assignments given to them by their bosses or clients. Someone says, “We’re doing an event. Here are the details. Go work your magic.” And to be fair…