Spark Certificate Program
On-Demand

Course Overview 

This foundational module introduces AI and its transformative role in event planning. Participants will learn the basics of AI, machine learning, and generative AI applications tailored for the events industry. The module also covers best practices for writing AI prompts and how to use Spark to streamline event-related tasks.  

Key Learnings 

• Understanding AI: Basics of artificial intelligence, machine learning, and its evolution. 
• Generative AI Applications: How AI can create text, images, and video content. 
• Using Spark for Events: Overview of Spark’s event planning features. 
• Crafting Effective AI Prompts: Best practices for writing AI-friendly queries. 
• Spark Tasks vs. Spark Chat: Choosing between Spark’s structured AI tasks and flexible AI chat queries.

Course Overview 

This module explores how Spark can optimize event planning and logistics. Participants will discover how to leverage AI for creative brainstorming, agenda creation, survey development, and contract analysis. By integrating AI-driven workflows, event professionals can save time, mitigate risks, and enhance attendee experiences through data-driven decision-making. 

Key Learnings 

• Overcoming Creative Blocks: Generate event ideas and descriptions. 
• Accelerating Agenda Creation: AI-driven agenda generation using uploaded files. 
• Creating Effective Surveys: Using Spark to generate attendee, speaker, and post-event surveys. 
• Reviewing Contracts & Mitigating Risks: AI-assisted contract analysis and clause generation.

Course Overview 

Marketing is a crucial component of event success, and Spark can significantly enhance promotional efforts. This module delves into AI-driven marketing strategies, including audience persona creation, content generation, and influencer outreach. Participants will learn how to repurpose content for different platforms and develop targeted marketing campaigns using AI tools. 

Key Learnings 

• Create Personas: Generate detailed audience personas for targeted marketing. 
• Develop Marketing Strategy: AI-generated marketing and promotional plans. 
• Generate Content: AI-powered event descriptions, emails, press releases, and video scripts. 
• Repurpose Content: Transform event materials into social media posts, blogs, and educational content. 
• Source for Influencers: AI-powered identification of relevant influencers.

Course Overview 

Sourcing the right venues, speakers, and service providers is essential for seamless event execution. This module covers AI-powered sourcing techniques, including Spark’s newest feature Destinaitor for venue selection, request for proposal (RFP) generation, and speaker identification. Participants will also learn how Spark can assist in responding to requests for quotes (RFQs), making the sourcing process more efficient and strategic. 

Key Learnings 

• Source for Venues: AI-driven venue recommendations based on event needs. 
• Generate RFPs: AI-generated requests for proposals for venues and production. 
• Respond to RFQs: AI-drafted responses to event service inquiries. 
• Source for Speakers: Identify speakers based on industry, expertise, and location.

Course Overview 

Data analysis is key to improving event outcomes, and Spark can help extract valuable insights from various data sources. This module teaches participants how to use AI for strategic insights, sentiment analysis, and content categorization. Through AI-driven analytics, event professionals can assess audience engagement, identify emerging trends, and refine their event strategies for future success. 

Key Learnings 

• Strategic Insights: Extracting key takeaways and unexpected insights from event data. 
• Challenges, Solutions & Actions: Identifying obstacles and proposing AI-driven solutions. 
• Themes Classification: Analyzing recurring themes across event materials. 
• Sentiment Analysis: Evaluating audience sentiment from text, video, or session feedback. 
• Video & Podcast Analysis: Extracting insights, quotes, and key takeaways from media content.