Coming November 2026

Applied AI for Event Professionals: The Workflow Lab
Instructor-FacilitatedCreated and developed by CAI Collective Group. Powered by PCMA Institute.Build practical AI skills. Apply them to your next event.

Learn how to use AI in everyday event work, from planning and communications to attendee engagement. Through six live virtual labs and short self-paced lessons, you'll turn a real event challenge into a practical AI-supported workflow and personalize an AI assistant to put it into action. No coding or technical experience required.

CE Hours

Earn 8 continuing education clock hours

Modules

7 modules

Format

Live, Virtual, Instructor-Facilitated

What You'll Learn

What you’ll learn

Identify event tasks where AI saves time and adds value
Organize trusted event information for your assistant to reference
Write and refine prompts that produce more useful responses
Personalize an AI assistant for your event role
Evaluate responses for accuracy, relevance, and responsible use
Build repeatable workflows with clear human review points

What’s included

Six live virtual labs, self-paced lessons, guided assignments, reusable prompts and templates, and access to your personalized AI assistant during the course access period.

Live virtual labs take place from 11:30am to 12:45pm CT on the following days:

Tuesday, January 5, 2027
Tuesday, January 19, 2027
Tuesday, January 26, 2027
Tuesday, February 2, 2027
Tuesday, February 9, 2027
Tuesday, February 16, 2027

Bring an event challenge. Leave with an assistant and the skills to use it responsibly.

How This Course Works

This course combines self-paced foundational learning with live, instructor-led class sessions.

Pre-recorded Modules

Take short on-demand video lessons crafted and delivered by an industry expert ahead of live, virtual labs.

Live, Virtual Lab Sessions

Each live session runs 75 minutes: 60 minutes of core instruction followed by 15 minutes of closing discussion. If you can’t make the live class, all are recorded and available for viewing at a later date.

Course Access Window

You’ll have access to the course for four weeks after the final module is released, so you have time to review the material, ask follow-up questions, and finish strong.

Counts Toward Your CMP

PCMA Institute is recognized by the Events Industry Council (EIC) as a Preferred Provider of continuing education. Completing this course qualifies for CMP continuing education credit, so every hour you invest moves your certification forward.

Learn from an Industry Expert

LaShea Conner-Gaten, Ed.M.

Founder & CEO, CAI Collective Group | Chief AI Strategist

LaShea Conner-Gaten, Ed.M. is an award-winning AI strategist, technology builder, and enterprise transformation executive with more than 15 years of advisory and transformation experience. She is Founder & CEO of CAI Collective Group, a San Diego-based, Black woman-owned AI strategy, education, and technology firm that helps organizations move AI from experimentation to measurable results. As Chief of Staff for Deloitte’s Technology, Media & Telecommunications go-to-market team, she supported more than 25 enterprise transformations for organizations representing over $1.8 trillion in combined enterprise value. Today she designs and deploys AI assistants, agents, and workflows. Her Fair Chance Navigator received Salesforce’s 2026 Agentforce for Good AI Fluency Rising Star Award, and her MissionReady AI™ platform placed third in the AI on AWS Pitch Competition at the San Diego Military Summit.

She holds a Master of Education in Human Resource Development and Systems from the University of Illinois Urbana-Champaign and is pursuing a Doctorate in Organizational Leadership at the University of San Diego School of Leadership and Education Sciences (SOLES), where her research focuses on human-centered AI, enterprise transformation, and the future of work. She is certified in AI Governance, Prosci ADKAR Change Management, and Agile Program Delivery, and is a Lovable AI Certified Partner, a Handshake-Approved AI Project Builder, and a Certified Web & App Platform Builder.