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Free event-strategy resource

Before You Build the Run-of-Show

Download the 10-question checklist that helps event professionals clarify purpose, audience outcomes, and success measures before they lock the agenda, room, or floor plan.

Most agendas get built backward. Rooms are booked, AV is ordered, and timing is locked before anyone asks what attendees are supposed to walk away with.

This free checklist flips the order. Use these 10 questions before you touch a floor plan to make sure your event is designed around a clear outcome, not just a full schedule.

You'll receive:
  • Ten practical questions to ask before planning begins
  • A quick way to spot when an agenda is built around logistics rather than strategy
  • A preview of the thinking explored in PCMA Institute's From Planner to Strategist cohort

Get the checklist

The PDF link arrives by email within a minute — and on the next screen. No cost, no course enrollment required.

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