Lead with Strategic Influence
Instructor-Facilitated
After mastering the fundamentals of your role, what’s next for your career? If you are ready to emerge as an influential and trusted voice within your organization, this is your opportunity to shift from delivering outcomes to directing possibilities.
CE Hours
Earn 6 continuing education units
Modules
6 modules of content
Format
Instructor-Facilitated
What You'll Learn
In this self-paced online course, industry leader Anthony Vade, CED empowers you with the tools and frameworks needed to design innovative event strategies, inspire teams, and earn your seat at the executive table.
Learning Outcomes
- Articulate how a strategic approach addresses personalized stakeholder needs and desired outcomes.
- Build an environment that supports experimentation and trust.
- Translate creative event concepts into business-focused formats that resonate with organizational leaders.
What You’ll Master
Move beyond execution to influence with a skillset designed for impact:
- Discover hidden needs – Apply structured frameworks to uncover deep audience and stakeholder needs, making every event meaningful and effective.
- Translate creativity into business value – Build trust with leadership by framing bold event concepts in business terms that resonate with executives.
- Inspire innovation at scale – Lead teams through proven ideation models that spark breakthrough ideas and transform them into actionable strategies.
- Position yourself as indispensable – Anticipate industry shifts and drive decisions that secure your role as a strategic leader.
Who Should Enroll
This course supports mid- to senior-level professionals — and those who aspire to step into those roles — across events, marketing, and related fields. Perfect for directors, managers, experienced planners, and ambitious emerging leaders seeking to expand their strategic leadership toolkit.
Recommended Learning Path
Whether you take it first or as part of a bigger learning journey, this course fits right in. You can enroll with no prerequisites. For those seeking a more expansive leadership development pathway, completing it alongside courses like Mastering Business Acumen can help broaden your strategic toolkit.
Course Outline
Advanced Strategic Discovery
- What is a Job-To-Be-Done?
- The Three Dimensions of the Job
Transforming Constraints into Strategic Catalysts
- Anatomy of a Limitation
- The “We Can If…” Model
Experimental Mindset
- Psychological Safety
- One-Way vs. Two-Way Door Decisions
Mastering the Trust Quotient
- The Trust Equation
- From Diagnosis to Action
Generating Breakthroughs
- The Four Domains of Creativity
- From Silos to Synergy
Driving Performance
- A Balanced View of Success
- Strategy Maps
How This Course Works
Facilitated cohorts are led by industry experts and delivered online over five to twelve weeks. You’ll move through weekly pre-recorded modules at your own pace and come together for optional office hours and a peer community forum to ask questions, practice concepts, and stay on track.
Pre-recorded Weekly Modules
Move through the course with on-demand video lessons and resources released in weekly modules. Each week builds on the last—so you can learn at your own pace, review key concepts as needed, and come to live sessions ready with questions.
Live Office Hours
Join optional office hour sessions to connect live with your instructor and peers, ask questions, workshop challenges, and get practical guidance on applying what you’re learning.
Peer-based Community Forum
Connect with fellow learners between sessions to ask questions, share real-world examples, and learn from each other’s experiences. The forum is also a great place to stay motivated, get unstuck quickly, and build relationships with other professionals in your cohort.
Course Access Window
You’ll have access to the course for four weeks after the final module is released, so you have time to review the material, ask follow-up questions, and finish strong. Need more time? Extended access is available for an additional fee—just reach out to our team to request an extension.
Counts Toward Your CMP
PCMA Institute is recognized by the Events Industry Council (EIC) as a Preferred Provider of continuing education. Completing this course qualifies for CMP continuing education credit, so every hour you invest moves your certification forward.
Learn From An Industry Expert
Anthony Vade
Encore
With decades of experience driving innovation, Anthony will guide you from analyst to architect—equipping you to design transformative experiences that deliver measurable business impact.
Ready to Level Up?
We want to make sure you're getting the best price available to you. PCMA and CEMA members, as well as Institute subscribers, automatically receive a discount — no codes needed. Simply log in at checkout and your savings will be applied based on your account.
Core
- No membership or subscription required. Open to all learners.
$695
Select
- Exclusive pricing for active monthly PCMA Institute subscribers.
$625.50
Premier
- Exclusive pricing for PCMA/CEMA members and annual subscribers.
$556
Satisfaction Guarantee
The PCMA Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of your last lesson and we’ll give you a full refund. Click here to view our refund policy and full terms & conditions.
