Trends in the Medical Meeting Industry: The Data and the Pivots Behind It

Medical meetings are being pulled in new directions. Broad congresses are splintering into specialty meetings, company-led education platforms are competing for HCP attention, and budgets are tighter while audiences want fewer, better, more hands-on experiences.

Drawing on PCMA’s new Healthcare & Life Sciences Sector Report, Chantal Sturk-Nadeau, PCMA’s VP of Innovation & Insights, opens with the key findings. Then leaders from three very different medical associations share where they’re seeing these trends, what they’re changing in response, and what other associations can learn from their pivots. Sarah Michel, CSP, of Velvet Chainsaw Consulting moderates.

Panelists include:

• Sarah Hutchins, CMP, AVP, Conferences & Events, National Council for Mental Wellbeing
• Libby Dischert, VP, Learning, Events & Industry Relations, American Association of Orthodontists
• Marshall Nayer, MBA, Director, Meetings Experience, American Society of Hematology

What you’ll take away:

• The market forces driving medical-meeting demand, and the cost and engagement pressures reshaping event portfolios
• How leading associations are responding to competition from company-led education platforms
• Practical approaches to specialty programming, hybrid and hands-on formats, and experience-led design
• Why policy, regulation and sustainability belong in program design from the start

Can’t join live? Register anyway and we’ll send you the recording.