Most event strategists can point to a decision that made a real difference to how their event landed, and it usually isn't the biggest line item on the budget. It's the badge that asked a question instead of listing a title. The keynote slot given to an attendee rather than an executive. The ninety minutes...
Medical meetings are being pulled in new directions. Broad congresses are splintering into specialty meetings, company-led education platforms are competing for HCP attention, and budgets are tighter while audiences want fewer, better, more hands-on experiences. Drawing on PCMA's new Healthcare & Life Sciences Sector Report, Chantal Sturk-Nadeau, PCMA's VP of Innovation & Insights, opens with...
Join us for a live, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. What to Expect: Who Should Attend:
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