Events

Most event strategists can point to a decision that made a real difference to how their event landed, and it usually isn't the biggest line item on the budget. It's the badge that asked a question instead of listing a title. The keynote slot given to an attendee rather than an executive. The ninety minutes...

Webinars, streamed events, recordings, and online education are already part of many organizations' work. The opportunity is connecting those efforts into a strategy that reaches new audiences, gives people reasons to return, and creates sustainable value. Join Brian Zambotti, DES, Chief Strategy Officer at FirstHand Productions, for a practical conversation about what that shift looks...