Events

This free webinar is made possible with the support of our sponsor, Experience Columbus. Business executives don't need convincing that meeting in person has value. When the business case is clear, research shows they get it and want to be in the room. The harder problem is that meeting professionals often lack the language to...

This free webinar is made possible with the support of our sponsor, IHG Hotels & Resorts. As we head into Q4 and into 2027, planners and hotel partners alike are navigating shifting booking patterns, evolving attendee expectations, and ongoing economic pressures. Join industry experts for a timely panel discussion exploring the trends shaping meetings and events today — from...

Medical meetings are being pulled in new directions. Broad congresses are splintering into specialty meetings, company-led education platforms are competing for HCP attention, and budgets are tighter while audiences want fewer, better, more hands-on experiences. Drawing on PCMA's new Healthcare & Life Sciences Sector Report, Chantal Sturk-Nadeau, PCMA's VP of Innovation & Insights, opens with...

Most event strategists can point to a decision that made a real difference to how their event landed, and it usually isn't the biggest line item on the budget. It's the badge that asked a question instead of listing a title. The keynote slot given to an attendee rather than an executive. The ninety minutes...

Webinars, streamed events, recordings, and online education are already part of many organizations' work. The opportunity is connecting those efforts into a strategy that reaches new audiences, gives people reasons to return, and creates sustainable value. Join Brian Zambotti, DES, Chief Strategy Officer at FirstHand Productions, for a practical conversation about what that shift looks...