Virtual Fundraising Event Management
On-Demand
Non-profits are canceling, rethinking, and transforming their planned fundraising events, with many deciding to take their events online. Virtual fundraisers can be a successful way to keep bringing in essential revenue and continue connecting with donors – if planned strategically.
CE Hours
Earn 12 continuing education units
Modules
4 modules of content
Format
On-Demand
What You'll Learn
This course is designed to provide non-profit organizations with the knowledge, guidance, and tools required to transition live fundraising events to virtual environments successfully.
Please note that this course focuses specifically on the fundraising components of virtual events and not on how to produce a virtual event. Therefore, it is recommended that learners complete the Digital Event Strategist (DES) course along with this course for a comprehensive look at producing virtual events.
Course Outline
Introduction
- The value of virtual fundraising events
- The virtual fundraising event landscape
- How to establish goals and strategy, and adapt fundraising targets and sales strategies
- Virtual fundraising event formats
Virtual Event Technology
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Understanding the various technology components for a virtual fundraising event
- The technology management roles to plan for
- Maximizing virtual branding opportunities
Strategic Planning
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Developing a fundraising strategy and how to rethink giving levels
- How to craft an organizational message and acknowledge sponsors
- Tips for engaging guests pre- and throughout the event
- Creating networking opportunities
- Recognizing high-level donors and sponsors
Execution and Planning Future Virtual Event Fundraisers
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Budgeting for a virtual fundraising event and comparing virtual vs. live eventROI
- Best practices for a successful virtual event fundraiser
- Using data and what you learned to plan the next fundraiser
How This Course Works
This course is delivered entirely on-demand, so you can learn at your own pace — no set schedule required. Whether you have 20 minutes or two hours, you can move through the content when it works best for you and revisit key lessons as many times as you need.
Pre-recorded Modules
Move through the course with on-demand video lessons crafted and delivered by an industry expert — giving you direct access to honed, real-world insight whenever you're ready for it.
Course Access Window
You'll have access to this course for one year (365 days) from the date of enrollment, giving you plenty of time to work through the content at your own pace. Need more time? Extended access is available for an additional fee — just reach out to our team to request an extension.
Counts Toward Your CMP
PCMA Institute is recognized by the Events Industry Council (EIC) as a Preferred Provider of continuing education. Completing this course qualifies for CMP continuing education credit, so every hour you invest moves your certification forward.
Learn From An Industry Expert
Lindsay Landman
President & Creative Director | Lindsay Landman Events
New York-based event designer Lindsay Landman has been producing innovative weddings and special events across the globe since 2001. Her company, Lindsay Landman Events, has been a market leader in the unique integration of event planning, design, and production, initiated by Lindsay’s trademark focus on the intersection of beauty and brains, form, and function.
Lindsay is a go-to media resource, providing insight on weddings, design, etiquette, and entertaining for dozens of publications, including New York Magazine, Brides, The Knot, Inside Weddings, and BizBash, as well as television outlets such as the Style Network and ABC-TV. Lindsay is passionate about writing for both business and pleasure and flexes her writing muscles regularly as a contributor for Examiner.com and ChicTip.com as well as on the Lindsay Landman Events blog.
Lindsay earned her B.A. in English from the University of Pennsylvania, and in addition to a decade of event design coursework, she is currently studying Interior Design at the Fashion Institute of Technology. Beyond her role as President and Creative Director of Lindsay Landman Events, Lindsay is the founding President of the New York Chapter of Wish Upon a Wedding and the National Event Chair for the organization, as well as a busy wife and mother of two boys. Lindsay and her family reside in New York City.
Ready to Level Up?
We want to make sure you're getting the best price available to you. PCMA and CEMA members, as well as Institute subscribers, automatically receive a discount — no codes needed. Simply log in at checkout and your savings will be applied based on your account.
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Satisfaction Guarantee
The PCMA Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of your last lesson and we’ll give you a full refund. Full terms & conditions apply.
