Enhancing Events with AI
Instructor-Facilitated
The Enhancing Events with AI certificate course is a tailor-made program for all event organizers who want to bring the power (and magic) of artificial intelligence (AI) into their work.
CE Hours
Earn 7.5 continuing education units
Modules
5 modules of content
Format
Instructor-Facilitated
What You'll Learn
The Enhancing Events with AI certificate course is a tailor-made program for all event organizers who want to bring the power (and magic) of artificial intelligence (AI) into their work.
This course goes beyond helping you understand AI. We’ll take you behind the scenes, revealing how to use the most practical AI platforms. These new capabilities will transform how you plan, market, and execute events. Plus, we’ll show you how to analyze your event data like an industry pro.
Who is this course for?
If you’re an event or meeting professional eager to decode AI and integrate it into your planning process, this course is for you.
It’ll give you a leg up in this fast-paced, tech-centric world, making you a confident early adopter and practitioner of AI. Most of all, it’ll help you create better experiences, save time, and boost the value of your role within your organization.
Are there any prerequisites?
Before diving in, it’s best if you’ve got the basics of in-person and virtual event planning down.
Thus, it would be advantageous if you’ve completed our Event & Meeting Management Fundamentals (EMMF) certificate course and our Digital Event Strategist (DES) certificate course.
These aren’t deal-breakers. We just want to make sure you’re familiar with the ins and outs of in-person, hybrid, and virtual events before you begin incorporating artificial intelligence across your events.
Course Outline
Investigating AI – Current State of the Evolving Landscape of Artificial Intelligence
Course Foundation – Defining the Tech & Assessing Potential
- Introduction to AI, including where we are and how we got here
- Overview of concepts and terminology judicial to event use cases’
- Asking the right questions
- The potential implications of AI use in events
Risks, Philosophical Debates & Principles
- The ethical ramification of AI usage in events
- Privacy, data security, and compliance considerations
- Legal regulations related to AI in the events industry
Enhanced Strategy & Planning Through AI Adoption
Strategic Insights & Intentional Design
- Increased cohesive implementation of mission, vision, values, and event-organizing principles
- Market assessment, challenges, and opportunities
Improved DEI implementation - Predictive analysis based on historical data
Planning, Logistics, and Sourcing with Increased Effectiveness
- Theme and content trend identification
- Budgeting and resource allocation
- Smarter site selection
- Vendor sourcing and selection assisted
- Scheduling and logistics management
- Enhanced menu design
- Asset design, editing and alignment
Effective Event Marketing
Marketing Strategy
- Persona building
- Competitive analysis
- Key messaging
- Social Listening
Tactical Marketing Execution
- Website optimization
- Generative copywriting
- Generative graphic design
- Social media posting
Engagement & Execution of Experiences
- Chatbots, virtual assistants and attendee support
Translation and closed captioning - AI Matchmaking
- Personalized Session Suggestions
- Re-cut content for additional revenue
Data, Analysis, and Event Improvements
- Attendee feedback and sentiment analysis
- Behavioral mapping data
- Predictive analytics for resource planning and optimization
- Post-event surveys with sentiment analysis
- Improved event marketing personalization based on attendee behavior
- Conclusion – AI and Design Thinking
How This Course Works
Facilitated cohorts are led by industry experts and delivered online over five to twelve weeks. You’ll move through weekly pre-recorded modules at your own pace and come together for optional office hours and a peer community forum to ask questions, practice concepts, and stay on track.
Pre-recorded Weekly Modules
Move through the course with on-demand video lessons and resources released in weekly modules. Each week builds on the last—so you can learn at your own pace, review key concepts as needed, and come to live sessions ready with questions.
Live Office Hours
Join optional office hour sessions to connect live with your instructor and peers, ask questions, workshop challenges, and get practical guidance on applying what you’re learning.
Peer-based Community Forum
Connect with fellow learners between sessions to ask questions, share real-world examples, and learn from each other’s experiences. The forum is also a great place to stay motivated, get unstuck quickly, and build relationships with other professionals in your cohort.
Course Access Window
You’ll have access to the course for four weeks after the final module is released, so you have time to review the material, ask follow-up questions, and finish strong. Need more time? Extended access is available for an additional fee—just reach out to our team to request an extension.
Counts Toward Your CMP
PCMA Institute is recognized by the Events Industry Council (EIC) as a Preferred Provider of continuing education. Completing this course qualifies for CMP continuing education credit, so every hour you invest moves your certification forward.
Learn From An Industry Expert
Nick Borelli
Strategy Consultant
Strategy Consultant, Nick Borelli, leverages his background in experience design, event tech, and digital marketing to help event professionals reach their full potential.
His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, The SEARCH Foundation.
Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by International Live Events Association, and has won numerous marketing awards. He has served as an advisor and ambassador for associations, conferences, technology companies and many event suppliers.
Ready to Level Up?
We want to make sure you're getting the best price available to you. PCMA and CEMA members, as well as Institute subscribers, automatically receive a discount — no codes needed. Simply log in at checkout and your savings will be applied based on your account.
Core
- No membership or subscription required. Open to all learners.
$695
Select
- Exclusive pricing for active monthly PCMA Institute subscribers.
$625.50
Premier
- Exclusive pricing for PCMA/CEMA members and annual subscribers.
$556
Satisfaction Guarantee
The PCMA Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of your last lesson and we’ll give you a full refund. Click here to view our refund policy and full terms & conditions.
