Into the Mind of an Event Strategist
Most event strategists can point to a decision that made a real difference to how their event landed, and it usually isn't the biggest line item on the budget. It's the badge that asked a question instead of listing a title. The keynote slot given to an attendee rather than an executive. The ninety minutes left deliberately empty.
In this session, a group of event strategists each present one such decision from their own work. Not a full case study, but a single choice, the thinking that led to it, and what they saw as a result. Devon Montgomery Pasha, CMP, CED, facilitates and closes by drawing out how strategic thinking enters the design process, and what it looks like to apply it on purpose.
What you'll take away:
• A working sense of what separates a deliberate design choice from an inherited default
• Real examples of small decisions with outsized effects on how attendees behaved
• A way to identify which decisions on your own program carry the most weight
• Language for explaining design intent to stakeholders focused on logistics
Facilitator: Devon Montgomery Pasha, CMP, CED, Emcee & Chief Experience Officer, DMP Creative
Speakers:
• JT Long, Vice President & Content Director, Smart Meetings
• Andrew Peters, Associate Director, Meetings, National Defense Industrial Association
• Melissa Torres, Event Producer, International Finance Corporation
• Anthony Vade, CED, Chief Innovation Officer, Strategy Table Pathways Inc.
CE: 1.0 CMP clock hour (Events Industry Council)
