Measure What Matters: Sustainability Tracking & Interpretation Strategies for Event Professionals

This free webinar is made possible with the support of our sponsor, Honeycomb Strategies.

Strong data has the power to shape more sustainable events — but collecting it is only half the battle. The real opportunity lies in knowing how to interpret and act on what the numbers are telling you. When event professionals move beyond spreadsheets and start visualizing and understanding their sustainability data, they unlock smarter decisions, stronger outcomes, and greater accountability across the entire event lifecycle. 

In the spirit of PCMA Convening Leaders’ ethos of “Sustainability By Design,” this webinar brings together practitioners who are doing exactly that — using data to drive informed, intentional choices at every stage of event planning. 

Corey Clark of Honeycomb Strategies will share best practices, frameworks, and methodologies for approaching sustainable decision-making through data, including how tools like HIVE  support goal-setting, certification milestones like EIC, vendor outreach, and on-site sustainability programming. 

Joining the conversation is Karla Zander, Director of Operations & Experience at PCMA. She will share her firsthand experiences using HIVE to navigate sustainability tracking in real-world event planning environments — from the challenges they faced to the strategies that made a difference. 

In this session, you’ll learn how to:

• Set strategic, measurable sustainability goals for your events
• Collect, visualize, and interpret sustainability data to inform decision-making 
• Apply tracking frameworks and methodologies regardless of the tools you use 
• Align sustainability initiatives with broader organizational values 
• Communicate your impact effectively to stakeholders and participants 

Can’t attend live? Register now to receive the recording.