Beyond the Platform
November 6 at 11:00 am – 12:00 pm

For event professionals, registration is more than a form—it’s the start of your participant experience and a lever for long-term organizational impact. But is your tech strategy truly supporting marketing, education, and year-round engagement?
Join the PCMA Institute for “Beyond the Platform: How Your Approach Can Have Long-Term Impact,” featuring Vinnu Deshetty (PCMA Institute Instructor) and Matt Dodson (A2Z Events).
This interactive webinar will help you look past the feature checklist and build a smarter, outcome-driven event tech strategy. Discover how to:
- Choose technology that supports your association’s goals
- Turn event data into insights that fuel marketing and ROI
- Align teams around a tech approach that delivers long-term value
Tackle today’s complex event tech landscape with guidance from experts who make strategy clear, practical, and achievable for every association.

