Event Data Collection & Reporting Micro Course
COURSE OVERVIEW
Data-driven event planning gives planners a strategic advantage when proving event success, demonstrating alignment with organizational business drivers and making informed design decisions that increase return on investment (ROI). This micro course will teach you the essentials of event data collection and reporting.
LEARNING OUTCOMES
- Identify key event metrics to track before, during and after the event.
- Develop a data collection strategy.
- Understand the components of telling a compelling data story.
COURSE FORMAT
On-demand micro courses are designed so you can learn at your own pace — anytime, anywhere.
Each course is structured to be completed in about an hour (sometimes a little more, sometimes a little less), giving you a quick, focused overview of the topic without a major time commitment.
Content is delivered through pre-recorded videos paired with engaging, interactive learning moments. As you work your way through the content, you’ll encounter:
- Quick knowledge checks to help you reinforce what you’ve learned
- Short reflection prompts or mini activities that encourage real-world application
- Lightweight learning tasks that keep you actively involved rather than passively watching
The result is a shorter, more engaging learning experience designed to help you understand the essentials quickly and confidently.
Group Purchase
Tammy Moore, CMP, CMM
Tammy Moore, CMP, CMM, is Vice President of Learning & Professional Development for PCMA. In this role she guides the professional development and educational course offerings across PCMA and the PCMA Institute. She has been a leader in the events industry for 20+ years as an in-house corporate event professional, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Prior to the events industry, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result, she has a depth of experience driving complex projects and strategic initiatives, developing relationships with stakeholders and vendors, and developing talent.
Tammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives, developing strategic partnerships, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022, prior to ELI’s acquisition by PCMA in January 2023. She is an engaging and talented facilitator, instructor, and speaker. She hosts and moderates panel discussions for monthly webinars, speaks and facilitates workshops on change management, resilience, transitioning from the tactical into the strategic, and team leadership.
Adept at managing remote teams, Tammy fosters collaboration and innovation. Her expertise extends to serving as a course instructor, sharing invaluable knowledge with aspiring event professionals. Recognized for strategic thinking, operational excellence, and driving organizational effectiveness, Tammy has spearheaded numerous key initiatives, earning the respect of C-suite executives.
Outside of work, Tammy is an avid home chef, enjoys hiking, and is a budding gardener. Her greatest joy comes from being a mom to her daughter, Olivia, and she can often be found watching her tennis matches. Originally from Cincinnati, Ohio, she now lives in Fairfax, Virginia, but calls a little remote town in Northern Michigan home (ask her about Petoskey hunting and sand dune climbing).
View Tammy's Profile
The PCMA Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
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