Are you scratching your head over audiovisual proposals? You’re not alone. AV is the second-largest budget line after venue costs, yet many events professionals feel lost in a sea of technical jargon and pass the buck to the “tech team.”
But here’s the thing: while technical production skills were once “nice to have,” today they’re crucial for event organizers. As event technology continues to evolve—and as AV expenses consume more of the overall budget—it’s no longer enough to hope your production partner gets it right. You need the knowledge and confidence to lead the conversation.
That’s exactly what the Technical Meeting & Event Production course refresh is designed to deliver. More than a content update, it’s a complete overhaul of how you’ll learn.
What’s New:
This course is ideal for: mid-career events professionals looking to build their technical event production skills to maximize the audience experience and deliver more value to their clients or organization.
Interested in an on-demand offering of this course? Check it out here.
Facilitated cohorts are led by industry experts and delivered online over five to twelve weeks. Course content is delivered via pre-recorded materials broken down into weekly modules. Students are encouraged to devote time each week to keep up with their cohort by taking advantage of live office hour sessions and/or the cohort discussion forum.
Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education on all professional development certificate courses, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
Brian Monahan is an Event Technology Expert, Speaker, and Certified Professional Coach.
Brian is recognized as a hospitality thought leader because of his ingenuity, innovation, and ability to strategize and deliver impactful organizational outcomes. Since the second quarter of 2020, Brian has immersed himself in learning and executing resilient and reliable virtual experiences. His current dedication is to prepare the meeting and event profession for the future of events.
Brian’s work is a unique blend of passion for excellent customer service and creative event production, including exceptional business acumen. Brian documented this passion by releasing his first book, Customer Delight 365, A Daily Inspirational for Customer-Service Professionals, in early 2016.
View Brian's Profile"“I was immediately able to put what I learned into use. My notes will serve as a great reference tool.” "
"“A knowledge of audio visual and lighting is critical to event producers as these elements highlight content, help to create an immersive environment and set the tempo and attitude of the overall event.”"
"“Learning and mastering audio visual and other technical event elements has been absolutely instrumental in my career growth, from office manager to co-owner of my own firm. It helped separate me from my peers and gave me the ability to take on more complex projects.”"
The PCMA Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
Ready to get started?
Feel free to get in touch with your questions
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