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The Road Ahead Event Industry Landscape in 2021

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techsytalk GLOBAL 2020

Presented by Howard Givner, Founder, Event Leadership Institute

When will the economy reopen, and what does that even look like? More importantly, just because businesses may reopen doesn’t mean organizations will be ready or willing to host their events in anything resembling pre-COVID numbers. And for those that do, it may take some time for attendees, speakers, sponsors, and exhibitors to feel comfortable traveling to, and attending, many events. With all this uncertainty, how should planners be adjusting their thinking for the next 12 months? How should agencies, vendors, venues & other suppliers approach budgeting and projections?

This session takes a 10,000 foot view of what the world will look like in the year ahead, how COVID may change social behavior, and how both of those will impact the face-to-face events industry.

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