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step into your role as a

business event strategist

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Apply for BES Certification

The new Business Event Strategist (BES) certification is the gold standard, recognizing your ability to shape strategy, influence stakeholders, and drive measurable business results.

Why BES?

You’ve mastered execution. Now it’s time to showcase the full scope of your impact. BES highlights how you shape strategy, influence stakeholders, and guide critical investment decisions. It demonstrates that you don’t just deliver events—you drive enterprise results. Once certified, you can use the BES designation letters after your name and title.

How it works

  1. Qualify:  Consideration will be given to your experience, leadership roles, and contributions.
  2. Capstone: Apply your expertise to a real-world business scenario, bridging theory and professional practice, showcasing mastery in your field.
  3. Review: Submit your Capstone project for evaluation by an independent 3rd party based on a stringent rubric.

What you'll gain

  • A lasting career advantage as a member of the inaugural class of Business Event Strategists.
  • Differentiation from your peers by achieving the gold standard in business event certifications.
  • Elevated professional credibility that positions you as a trusted advisor to senior leaders.
  • Access to an elite peer network with visibility at PCMA’s signature events.
  • Post-nominal letters/title to showcase your credentials as an expert in Business Event Strategy.

Who should apply

The BES Certification is designed for:

  • Directors, senior managers, and VPs with 10+ years of experience in the business events industry, including 5+ years in a leadership role (leading direct reports and/or event teams), and 5+ years of leading the business and financial aspects of a team (including department and/or event P&L responsibilities) and 3+ years in a strategic role.
  • Professionals ready to move from tactical delivery to enterprise influence.
  • Leaders seeking to strengthen their candidacy for C-suite advancement.

FAQs

Demonstrate your strategic impact

The new Business Event Strategist (BES) certification is the gold standard, recognizing your ability to shape strategy, influence stakeholders, and drive measurable business results.