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X-WR-CALDESC:Events for PCMA Institute
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SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://pcmainstitute.org/event/bes-office-hours-aug-2026/
CATEGORIES:Open House Webinar,PCMA Institute
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DTSTART;TZID=America/Chicago:20260827T110000
DTEND;TZID=America/Chicago:20260827T120000
DTSTAMP:20260806T145616Z
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UID:10000038-1787828400-1787832000@pcmainstitute.org
SUMMARY:Making the Case: How Practitioners Are Winning Leadership Buy-In for In-Person Meetings 
DESCRIPTION:This free webinar is made possible with the support of our sponsor\, Experience Columbus.  \n\n\n\n\n\n \n\n\n\nBusiness executives don’t need convincing that meeting in person has value. When the business case is clear\, research shows they get it and want to be in the room. The harder problem is that meeting professionals often lack the language to make that case to leadership before the budget is approved.  \n\n\n\nThis session digs into that gap: why proving the value of in-person meetings remains one of the industry’s persistent challenges\, and what’s actually working to close it.  \n\n\n\nKevin Hinton from U.S. Travel will share new research into how business leaders perceive in-person meetings: what they see as essential (building trust\, gaining alignment\, having sharper conversations with peers\, customers\, employees\, and partners) and where the disconnect happens between that belief and getting a meeting approved. He’ll also introduce “Meetings Meet the Moment\,” the campaign U.S. Travel built with its members in response to this research\, including messaging and resources practitioners can put to use right away.  \n\n\n\nAlongside Kevin\, industry practitioners will share how they’re tackling this challenge in their own organizations: the arguments that land with leadership\, the data points that move the needle\, and what they wish they’d known before walking into that budget conversation. \n\n\n\nIn this session\, you’ll learn how to: \n\n\n\n\nIdentify the specific business objectives executives associate with in-person meetings\, based on original research findings\n\n\n\nRecognize common gaps between leadership’s belief in meeting value and the organizational support to fund and approve meetings\n\n\n\nApply practical language and messaging frameworks to make a stronger business case to leadership and decision makers\n\n\n\nLearn how peer practitioners are addressing leadership skepticism and “tough questions” in real budget and planning conversations\n\n\n\nAccess and apply ready-to-use campaign resources\, including messaging and social assets\, to their own organization’s advocacy efforts\n\n\n\n\nCan’t attend live? Register now to receive the recording. \n\n\n\n\n\n\n\n\nRegister now
URL:https://pcmainstitute.org/event/making-the-case/
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://pcmainstitute.org/wp-content/uploads/2026/07/Webinar-August-2026-Experience-Columbus-Event-Page-Header-Image.png
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