BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PCMA Institute - ECPv6.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://pcmainstitute.org
X-WR-CALDESC:Events for PCMA Institute
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260709T113000
DTEND;TZID=America/Chicago:20260709T120000
DTSTAMP:20260428T152702Z
CREATED:20260428T120656Z
LAST-MODIFIED:20260428T152702Z
UID:10000035-1783596600-1783598400@pcmainstitute.org
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://pcmainstitute.org/event/business-event-strategist-certification-office-hours-july-2026/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260813T113000
DTEND;TZID=America/Chicago:20260813T120000
DTSTAMP:20260428T152832Z
CREATED:20260417T203838Z
LAST-MODIFIED:20260428T152832Z
UID:10000030-1786620600-1786622400@pcmainstitute.org
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://pcmainstitute.org/event/bes-office-hours-aug-2026/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260827T110000
DTEND;TZID=America/Chicago:20260827T120000
DTSTAMP:20260806T145616Z
CREATED:20260707T144624Z
LAST-MODIFIED:20260806T145616Z
UID:10000038-1787828400-1787832000@pcmainstitute.org
SUMMARY:Making the Case: How Practitioners Are Winning Leadership Buy-In for In-Person Meetings 
DESCRIPTION:This free webinar is made possible with the support of our sponsor\, Experience Columbus.  \n\n\n\n\n\n \n\n\n\nBusiness executives don’t need convincing that meeting in person has value. When the business case is clear\, research shows they get it and want to be in the room. The harder problem is that meeting professionals often lack the language to make that case to leadership before the budget is approved.  \n\n\n\nThis session digs into that gap: why proving the value of in-person meetings remains one of the industry’s persistent challenges\, and what’s actually working to close it.  \n\n\n\nKevin Hinton from U.S. Travel will share new research into how business leaders perceive in-person meetings: what they see as essential (building trust\, gaining alignment\, having sharper conversations with peers\, customers\, employees\, and partners) and where the disconnect happens between that belief and getting a meeting approved. He’ll also introduce “Meetings Meet the Moment\,” the campaign U.S. Travel built with its members in response to this research\, including messaging and resources practitioners can put to use right away.  \n\n\n\nAlongside Kevin\, industry practitioners will share how they’re tackling this challenge in their own organizations: the arguments that land with leadership\, the data points that move the needle\, and what they wish they’d known before walking into that budget conversation. \n\n\n\nIn this session\, you’ll learn how to: \n\n\n\n\nIdentify the specific business objectives executives associate with in-person meetings\, based on original research findings\n\n\n\nRecognize common gaps between leadership’s belief in meeting value and the organizational support to fund and approve meetings\n\n\n\nApply practical language and messaging frameworks to make a stronger business case to leadership and decision makers\n\n\n\nLearn how peer practitioners are addressing leadership skepticism and “tough questions” in real budget and planning conversations\n\n\n\nAccess and apply ready-to-use campaign resources\, including messaging and social assets\, to their own organization’s advocacy efforts\n\n\n\n\nCan’t attend live? Register now to receive the recording. \n\n\n\n\n\n\n\n\nRegister now
URL:https://pcmainstitute.org/event/making-the-case/
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://pcmainstitute.org/wp-content/uploads/2026/07/Webinar-August-2026-Experience-Columbus-Event-Page-Header-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260910T113000
DTEND;TZID=America/Chicago:20260910T120000
DTSTAMP:20260428T153014Z
CREATED:20260417T203948Z
LAST-MODIFIED:20260428T153014Z
UID:10000031-1789039800-1789041600@pcmainstitute.org
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://pcmainstitute.org/event/bes-office-hours-sep-2026/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T110000
DTEND;TZID=America/Chicago:20260917T120000
DTSTAMP:20260806T202149Z
CREATED:20260806T201954Z
LAST-MODIFIED:20260806T202149Z
UID:10000039-1789642800-1789646400@pcmainstitute.org
SUMMARY:The Future is Booking Fast: Meeting & Travel Trends Shaping 2027
DESCRIPTION:This free webinar is made possible with the support of our sponsor\, IHG Hotels & Resorts. \n\n\n\n\n\n \n\n\n\nAs we head into Q4 and into 2027\, planners and hotel partners alike are navigating shifting booking patterns\, evolving attendee expectations\, and ongoing economic pressures. Join industry experts for a timely panel discussion exploring the trends shaping meetings and events today — from room block performance and compressed booking lead times to the rise of bleisure travel and the operational realities properties and planners are facing on the ground.  \n\n\n\nThrough real-world client stories and candid conversation\, panelists will share how organizations successfully adapted to last-minute challenges\, fluctuating pickup\, and changing traveler behaviors — while still delivering impactful experiences. The discussion will also examine emerging opportunities tied to major global events\, including lessons learned from recent high-demand travel periods\, like World Cup and the evolving expectations of business travelers.  \n\n\n\nAs a thank you for joining us\, one webinar attendee will be randomly selected following the event to receive 100\,000 IHG One Rewards points.  \n\n\n\nNot an IHG One Rewards member? Join for free at ihg.com/onerewards before the webinar so we can deposit your points if you’re selected.  \n\n\n\nIn this session\, you’ll learn how to: \n\n\n\n\nIdentify key travel and event booking trends impacting Q4 planning\, including lead times\, room block performance\, and attendee behaviors. \n\n\n\nEvaluate strategies planners and hotel partners are using to manage economic pressures\, compressed timelines\, and shifting demand patterns. \n\n\n\nExplore how bleisure travel is influencing event design\, attendee expectations\, and hotel experiences.\n\n\n\nAssess how major global events and travel demand surges may impact meetings\, accommodations\, and destination planning moving forward. \n\n\n\n\nCan’t attend live? Register now to receive the recording. \n\n\n\n\n\n\n\n\nRegister now
URL:https://pcmainstitute.org/event/the-future-is-booking-fast/
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://pcmainstitute.org/wp-content/uploads/2026/08/Webinar-Sept-2026-IHG-Event-Header.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261008T113000
DTEND;TZID=America/Chicago:20261008T120000
DTSTAMP:20260428T153204Z
CREATED:20260417T204048Z
LAST-MODIFIED:20260428T153204Z
UID:10000032-1791459000-1791460800@pcmainstitute.org
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:Join us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \n\n\n\n\n\nWhat to Expect: \n\n\n\n\nLive Q&A with the PCMA Institute team\n\n\n\nGuidance on the BES application process\n\n\n\nOpportunity to ask questions in real time\n\n\n\nInsight into whether BES is the right fit\n\n\n\n\nWho Should Attend: \n\n\n\n\nEvent professionals considering BES\n\n\n\nIndividuals preparing their application\n\n\n\nAnyone interested in advancing their strategic impact\n\n\n\n\n\n\n\n\n\nRSVP for Office hours
URL:https://pcmainstitute.org/event/bes-office-hours-oct/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://files.eventleadershipinstitute.com/wp-content/uploads/2026/04/17152711/BES-Office-Hours-V2.png
END:VEVENT
END:VCALENDAR