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DTSTART;TZID=America/Chicago:20261029T110000
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UID:10000041-1793271600-1793275200@pcmainstitute.org
SUMMARY:Trends in the Medical Meeting Industry: The Data and the Pivots Behind It
DESCRIPTION:Medical meetings are being pulled in new directions. Broad congresses are splintering into specialty meetings\, company-led education platforms are competing for HCP attention\, and budgets are tighter while audiences want fewer\, better\, more hands-on experiences. \n\n\n\nDrawing on PCMA’s new Healthcare & Life Sciences Sector Report\, Chantal Sturk-Nadeau\, PCMA’s VP of Innovation & Insights\, opens with the key findings. Then leaders from three very different medical associations share where they’re seeing these trends\, what they’re changing in response\, and what other associations can learn from their pivots. Sarah Michel\, CSP\, of Velvet Chainsaw Consulting moderates. \n\n\n\nPanelists include: \n\n\n\n\nSarah Hutchins\, CMP\, AVP\, Conferences & Events\, National Council for Mental Wellbeing\n\n\n\nLibby Dischert\, VP\, Learning\, Events & Industry Relations\, American Association of Orthodontists\n\n\n\nMarshall Nayer\, MBA\, Director\, Meetings Experience\, American Society of Hematology\n\n\n\n\nWhat you’ll take away: \n\n\n\n\nThe market forces driving medical-meeting demand\, and the cost and engagement pressures reshaping event portfolios\n\n\n\nHow leading associations are responding to competition from company-led education platforms\n\n\n\nPractical approaches to specialty programming\, hybrid and hands-on formats\, and experience-led design\n\n\n\nWhy policy\, regulation and sustainability belong in program design from the start\n\n\n\n\nCan’t join live? Register anyway and we’ll send you the recording. \n\n\n\n\n\n\n\n\nRegister now
URL:https://pcmainstitute.org/event/trends-in-the-medical-meeting-industry-the-data-and-the-pivots-behind-it/
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://pcmainstitute.org/wp-content/uploads/2026/10/Medical_Meetings_Webinar_Oct29_Email_Header.png
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DTSTART;TZID=America/Chicago:20261103T110000
DTEND;TZID=America/Chicago:20261103T120000
DTSTAMP:20261022T164133Z
CREATED:20261022T161757Z
LAST-MODIFIED:20261022T164133Z
UID:10000040-1793703600-1793707200@pcmainstitute.org
SUMMARY:Into the Mind of an Event Strategist
DESCRIPTION:Most event strategists can point to a decision that made a real difference to how their event landed\, and it usually isn’t the biggest line item on the budget. It’s the badge that asked a question instead of listing a title. The keynote slot given to an attendee rather than an executive. The ninety minutes left deliberately empty. \n\n\n\nIn this session\, a group of event strategists each present one such decision from their own work. Not a full case study\, but a single choice\, the thinking that led to it\, and what they saw as a result. Devon Montgomery Pasha\, CMP\, CED\, facilitates and closes by drawing out how strategic thinking enters the design process\, and what it looks like to apply it on purpose. \n\n\n\nPanelists include: \n\n\n\n\nJT Long\, Vice President & Content Director\, Smart Meetings\n\n\n\nAnthony Vade\, CED\, Chief Innovation Officer\, Strategy Table Pathways Inc.\n\n\n\nMelissa Torres\, Event Producer\, International Finance Corporation\n\n\n\nAndrew Peters\, Associate Director\, Meetings\, National Defense Industrial Association\n\n\n\n\nWhat you’ll take away: \n\n\n\n\nA working sense of what separates a deliberate design choice from an inherited default\n\n\n\nReal examples of small decisions with outsized effects on how attendees behaved\n\n\n\nA way to identify which decisions on your own program carry the most weight\n\n\n\nLanguage for explaining design intent to stakeholders focused on logistics\n\n\n\n\nThis webinar is eligible for 1.0 CMP clock hour. \n\n\n\nCan’t attend live? Register now to receive the recording. \n\n\n\n\n\n\n\n\nRegister now
URL:https://pcmainstitute.org/event/into-the-mind-of-an-event-strategist/
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://pcmainstitute.org/wp-content/uploads/2026/10/Into-the-Mind-of-an-Event-Strategist-Webinar-Banner.png
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